Anderson Seamless Gutters

Nation Media Design | Website Rebuild, Local SEO, and Google Business Optimization

Nation Media Design rebuilt Anderson Seamless Gutters’ online presence with a high-performing, conversion-driven 15-page website and a fully optimized Google Business Profile (GMB).

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“We were paying our previous company $1,000 a month only to find out not only could we not keep our current website after we transitioned, but that our website really wasn’t having real SEO done to it. Just posting blogs in the end gave us no strategic results.”

Eric Anderson

Owner

Overview

Post-launch, Anderson Seamless Gutters visibility skyrocketed—Google My Business traffic quadrupled, and organic clicks and impressions grew sharply within months of launch. The combined improvements in web performance, local visibility, and engagement delivered sustained inbound growth and lead generation.

This case demonstrates how a small local business can achieve enterprise-level visibility through a focused digital strategy built on strong fundamentals: SEO, speed, structure, and GMB optimization.

📊 Key Performance Metrics

Metric	Pre-Launch	Post-Launch	Growth
Website Pages	5	15	+200% Expansion
Google Search Clicks	79	611	+674%
GMB Views	—	4× Increase	+300%
Total Impressions (Search)	18K	72.5K	+302%
Total Clicks (Search)	79	230	+191%
CTR	0.1%	0.3%	+200%
Average Position	62.3	45.1	+27.6% Improvement

The Challenge

Before partnering with Nation Media Design, Anderson Seamless Gutters had minimal digital visibility.

Their website was outdated, under-optimized, and lacked structured SEO or a clear conversion path. The Google Business Profile had low engagement and wasn’t capturing local search intent effectively.

Traffic from both Google Search and Maps was flat — with almost no measurable growth or visibility compared to nearby competitors. The challenge was to rebuild the foundation for sustainable visibility, trust, and inbound lead generation.

Our Solution

1. 15-Page SEO-Optimized Website Rebuild

We developed a new WordPress site with a streamlined structure focused on service clarity, lead generation, and SEO scalability. Each page was optimized for local intent, service-based keywords, and conversion design — including clear CTAs, schema markup, and fast-loading visuals.

2. Local SEO & GMB Optimization

Nation Media Design rebuilt Anderson’s Google Business Profile with optimized categories, keyword-driven descriptions, and consistent NAP data.

Within 60 days, Google My Business insights showed 4× higher engagement, map views, and search appearances, positioning the brand in the local “3-Pack” for high-value keywords.

3. Content & Technical SEO

Every service page was enhanced with internal linking, metadata, and structured content built for both local and regional searches. Google Search Console tracking was implemented to monitor indexation and keyword growth — leading to steady gains in impressions and clicks (from 79 → 611).

4. Analytics & Performance Tracking

Advanced Google Analytics 4 (GA4) and GSC event tracking were configured to monitor calls, form submissions, and local search clicks. Reports indicated consistent performance improvements, reduced bounce rates, and higher engagement time per user.

The Outcome

Anderson Seamless Gutters experienced a dramatic digital transformation within months:

Google Search Clicks increased by 674%.
GMB engagement quadrupled, signaling stronger local awareness and credibility.
Search impressions rose 302%, with consistent upward momentum in CTR and ranking.
Average position improved by nearly 30%.
Local lead inquiries and call volume increased in direct proportion to visibility gains.

These results confirm the success of a properly structured SEO rebuild paired with targeted GMB optimization — transforming visibility into measurable business results.

Services Used

Website Rebuild (15 Pages, SEO-Structured)
Google Business Profile Optimization
Local SEO and Keyword Strategy
On-Page SEO & Content Development
Performance Analytics & Tracking Setup
Lead Conversion Path Design

SERVICES USED

Comprehensive Site Audit
Site Architecture Analysis
Load Time Assessment
Mobile Responsiveness
SEO Elements Review
User Experience Assessment
Website Design Overhaul
Responsive Framework
Technical Optimization
CSS, JavaScript Minification
Image Compression
SEO Optimization
Meta Tag Updating
XML Sitemap Submission

Business impact

Through focused web architecture, SEO optimization, and GMB reinforcement, Anderson Seamless Gutters has become one of the most visible gutter installation services in its region.

The optimized 15-page site and GMB enhancements created lasting digital momentum — increasing discoverability, boosting conversions, and strengthening brand credibility.

This project exemplifies how precision SEO and design can generate 4× growth in visibility and long-term, compounding ROI for a local home service brand.

SEO Resources

Revenue Generation

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Web Design Resources

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Web Design Trends

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Growth Tools

Discover how we can help your business grow

"Nation Media shines in the digital arena, expertly guiding companies through the intricacies of SEO and online marketing. Their personalized approach ensures that every campaign hits the mark, leveraging their SEO savvy from keywords to analytics for standout web presence. They're not just about attracting customers—they're about building loyalty. With vigilant campaign monitoring and adaptable strategies, they consistently deliver peak ROI. Partner with Nation Media for insight-driven growth and a collaborative journey to digital success."

- Robert Draw
Owner

"Nothing but good things to say about Nation Media. They've been our go-to web agency for the last 2 years and counting. Every request is completed with a quick, concise turnaround and they really care about getting you what you need. Kaleb & Amber are the best!"

- Careesa Jones
Collect RX & Wakefield
Digital Marketing Manager

"We hired Nation Media - Digital Marketing, SEO & Design Agency to manage our Google Adwords, and our SEO for Google Page 1 ranking. Since we hired them to do Web Design and Development we have experienced some great results. Our ranking for most keywords is on page 1 and our PPC costs have decreased, and our conversion rates are better. I highly recommend this professional company, they are truly one of the best SEO Web Design company."

- Tina Smithson

"Nation Media - Digital Marketing,SEO & Design Agency team is a really nice Agency. They are extremely knowledgeable about SEO (search engine optimization). Very talented at advising how to maximize your potential on-line.I highly recommend them.I think this Agency is a natural teacher,completely trustworthy,and very easy to work with."

- Ronald Majeski

"Working with Kaleb has been a great experience. I came into this web re-design project with no experience and past frustrations. Kaleb took all my worries away. He used his expertise, creative mind and added an extra dose of patience in working with me. He produced a great product for our non-profit ministry. Great work! I'm very thankful for his giftings and skills."

- Wendy Cornelison