🇺🇸 An American Company
🇺🇸 An American Company
Digital Marketing | SEO | Google Ads | Website Enhancements
The Cabinet Painting Company partnered with Nation Media Design to enhance their digital performance through SEO, Google Ads, and website experience improvements. Within just five months, the brand achieved measurable growth in visibility, lead quality, and engagement. Paid campaigns reached higher efficiency, organic rankings climbed across Tampa Bay, and website sessions increased in both volume and quality — establishing a stronger digital foundation for continued growth in 2026.
Organic
Traffic Growth
Average
Engagement Rate
Increase in
Avg. Session Duration
Google Ads
Conversion Rate
Average
Cost per Lead (CPA)
Increase in
Total Conversions
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” Paid campaigns reached higher efficiency, organic rankings climbed across Tampa Bay, and website sessions increased in both volume and quality — establishing a stronger digital foundation for continued growth in 2026.”
Nation Media Design
The Cabinet Painting Company, a leading cabinet refinishing specialist in the Tampa Bay area, was facing a common issue among growing home service brands: consistent visibility but limited lead quality and local keyword dominance.
Although their brand was well-regarded offline, their digital presence was fragmented. Paid ads produced leads inconsistently, and organic rankings fluctuated across cities. The company needed a unified digital marketing strategy that would strengthen visibility, improve cost efficiency, and convert more high-intent homeowners online.
Nation Media Design implemented a data-driven, multi-channel strategy focused on three pillars:
Google Ads Optimization, Local SEO Expansion, and Web Engagement Refinement.
This five-month performance comparison highlights clear momentum across paid search, organic visibility, and on-site engagement when evaluating August–December 2025 against March–July 2025. Google Ads continued to deliver efficiency, with conversions increasing by 18% while maintaining a virtually identical CPA ($44.10 to $44.09) and a steady 2.7% CTR, indicating stable performance with stronger outcome volume. On the organic side, SEO results strengthened significantly, with total clicks up 22%, average CTR improving from 32% to 40%, and average position rising from 5.2 to 4.1, signaling meaningful gains in search visibility and ranking strength. These improvements translated into measurable user growth on the website, with active users up 11%, new users up 9%, and session duration increasing to 2:12, while engagement rate held steady—demonstrating that traffic gains are being matched with consistent user quality.
| Channel | Metric | Previous Period | Current Period | % Change |
|---|---|---|---|---|
| Google Ads | Conversions | +18% | — | ↑ 18% |
| Cost per Acquisition (CPA) | $44.10 | $44.09 | Stable | |
| Click-Through Rate (CTR) | 2.7% | 2.7% | Stable | |
| Impressions | — | +9% | ↑ 9% | |
| SEO (Google Search Console) | Total Clicks | — | +22% | ↑ 22% |
| Avg. CTR | 32% | 40% | ↑ 25% | |
| Avg. Position | 5.2 | 4.1 | ↑ 21% visibility | |
| Website Engagement (GA4) | Active Users | — | +11% | ↑ 11% |
| New Users | — | +9% | ↑ 9% | |
| Engagement Rate | 38% | 38% | Stable | |
| Avg. Session Duration | ~2:00 | ~2:12 | ↑ 2.3% |
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