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Home | Case Studies | Identity Aesthetics
🇺🇸 An American Company
Home | Case Studies | Identity Aesthetics
Nation Media Design partnered with Identity Aesthetics to elevate their digital presence from the ground up—refining brand positioning, redesigning the website for speed and conversion, and rolling out a focused local SEO plan. In just ten months, these efforts turned sporadic visits into a reliable flow of qualified traffic and search demand while aligning the online experience with the clinic’s premium, physician-led care model.
monthly users
Ranking keywords
Premium visuals, messaging, and trust signals aligned to a luxury aesthetic audience.
Stronger presence for service + location queries (organic + maps).
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“We set a high bar for performance and brand polish—and then built the Digital Marketing & SEO system to hit it consistently.”
-Caleb Nation
Nation Media Design
Identity Aesthetics is a physician-led med spa offering advanced, non-surgical aesthetic treatments—including injectables, laser services, PDO threads, facials, and more—serving clients across the Greater Houston area. The team emphasizes natural-looking results, a spa-like experience, and expert care under the leadership of Dr. Dallas Alvey, MD, DDS. Locations and service availability vary by market, with offerings such as laser hair removal highlighted at select clinics.
Despite a strong in-clinic reputation, Identity Aesthetics’ online presence wasn’t matching the quality of its services. The site was slow, thin on structured content, and not optimized for local intent—limiting visibility for high-value service and location queries. Conversion paths were unclear, trust signals were fragmented, and technical SEO foundations (architecture, schema, internal linking) needed modernization to scale organic growth.
We executed a tightly scoped, compound-impact plan:
Brand & UX rebuild: premium visual system, refined messaging, and conversion-first page layouts with clear CTAs, streamlined appointment flow, and credibility elements (reviews, provider bios, before/after framework).
Technical SEO foundation: Core Web Vitals improvements, clean architecture, structured data, and internal linking to support long-term rankings.
Local SEO ops: optimized Google Business Profile (categories, services, posts, photos), consistent citations, and location pages targeting market-specific queries.
Content strategy: pillar + cluster pages for core services, FAQs and comparison guides for long-tail intent.
Authority building & analytics: targeted local/industry backlinks; GA4 + GSC, call/form goal tracking, and monthly KPI reporting to guide iteration.
Within ten months of launch, Identity Aesthetics saw material gains in both reach and readiness to convert: monthly users more than quadrupled, keyword coverage expanded across high-intent terms, and the refreshed design credibly reflected the clinic’s luxury, physician-led positioning—improving visitor trust and engagement.
Traffic Growth: 60 → 252 monthly users (+320%, 4.2×).
Keyword Footprint: 53 → 93 ranking keywords (+40; ~+75%).
Brand Elevation: Premium visuals, messaging, and trust signals aligned to a luxury aesthetic audience.
High-Intent Visibility: Stronger presence for service + location queries (organic + maps).
Conversion Readiness: Clear CTAs and improved booking flow to capture demand.
Technical Foundation: Faster pages, schema, and structure for sustained SEO lift.
Local SEO Signals: Optimized GBP and citations expanded Map Pack reach.
Content Strategy: Pillars, clusters, FAQs, and comparisons captured long-tail.
Authority Building: Relevant local/industry mentions strengthened domain trust.
Measurement: GA4, GSC, and goal tracking enabled continuous optimization.
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