🇺🇸 An American Company
🇺🇸 An American Company
Nation Media Design | Website Rebuild, Branding, SEO, and Paid Campaigns
Qualified Leads from Google Campaigns
Transactional Keywords Added
Website Visitors
for "Miami Sailing"
Revenue Growth in 12 Months
Developed and Launched
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“I tried Google Ads and even building my own website, within 1 year, I had no traction, no leads, well nothing….I failed I thought. Then I was referred to Nation Media Design through a friend, and within months I had real calls and contact forms coming into my website! I was in shock at the results, but very grateful to have met Nation Media Design.”
Russell Beyer
Captain of Miami Sailing School
Nation Media Design partnered with Miami Sailing School, led by Russell Byer, ASA Certified Professional, to build a complete digital transformation from the ground up.
When we began, the school had virtually no digital presence — no functioning lead system, no search visibility, and no cohesive online identity. In just one year, Nation Media developed a full brand identity, high-performing website, and marketing system that took Miami Sailing School from zero revenue to six figures in verified business growth.
The success of this project reflects the power of combining brand strategy, local SEO, and paid media alignment to dominate a niche market in one of the most competitive coastal industries in the U.S.
| Metric | 2024 Start | 2025 Result | Growth |
|---|---|---|---|
| Qualified Leads (Google Ads) | 0 | 25–40 (Monthly) | +25 Monthly Leads Generated |
| Transactional Keywords Added | 0 | 39 | New Buyer-Intent Terms |
| Website Visitors / Month | 0 | 144 | +100% New Traffic Source |
| Brand Visibility (GMB & SERP) | None | Top Searches for "Miami Sailing" | Dominating Local Results |
| Revenue Growth | 0 | Six Figures | +100K+ Annualized Sales |
When Miami Sailing School first approached Nation Media Design, the brand had no digital infrastructure in place — no website capable of ranking, no GMB optimization, and no lead acquisition funnel.
The local sailing instruction industry in South Florida is highly competitive, with long-established schools dominating “Miami sailing lessons” and “ASA certification” searches. Russell’s expertise and credibility were undeniable, but the brand’s online presentation didn’t reflect that authority or professionalism.
The challenge: build a trusted brand, establish digital visibility, and generate consistent leads within one business year.
Nation Media crafted a full brand identity system — including logo, color palette, typography, photography direction, and messaging — to position Miami Sailing School as the premier local ASA-certified training center.
The digital rebrand extended across the new website, social media presence, and Google Business Profile, creating a consistent and trustworthy image online.
We built a high-performing, SEO-structured website designed to drive conversions and highlight certifications, course offerings, and testimonials.
The site architecture included keyword-rich service pages, call-to-action placement, and schema markup to improve visibility across search engines.
Comprehensive SEO work targeted 39 transactional keywords — such as “Miami sailing lessons,” “ASA sailing certification,” and “learn to sail in Miami.”
These optimizations brought the website from zero to 144 monthly organic visitors, while the Google Business Profile began appearing in top local results for core sailing-related queries.
Google Ads campaigns were developed to complement the organic SEO strategy — capturing demand from high-intent users and converting it into qualified leads.
Across 2025, the school generated 25+ verified qualified leads directly through these campaigns, at an exceptionally efficient cost per acquisition.
We implemented Google Analytics 4 and conversion tracking to monitor form submissions, calls, and ad performance.
This integrated reporting allowed us to measure ROI precisely and validate the school’s transition from zero to six-figure growth.
In less than a year, Miami Sailing School went from an unlisted, offline brand to one of the top-ranked and most visible sailing schools in Miami.
Results include:
The integrated SEO, paid ads, and branding approach not only generated new revenue streams but also positioned the school as an industry authority — solidifying its leadership in South Florida’s competitive sailing education market.
SERVICES USED
The partnership with Miami Sailing School represents one of Nation Media Design’s most successful small-business transformations to date.
Through strategic branding, web development, and integrated marketing, we helped turn an unlisted sailing service into a fully booked, six-figure business with sustained digital momentum and consistent lead generation.
This case demonstrates the power of aligning creative design, technical SEO, and paid media strategy to scale a business from zero to measurable success in under one year.
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