🇺🇸 An American Company
🇺🇸 An American Company
Nation Media Design rebuilt Speese Painting’s entire digital ecosystem from the ground up — transforming a failing, non-performing site into a high-performing, lead-generating platform.
Post-launch, organic visibility surged from near zero at the start of 2024 to over 216 ranking keywords and a 159% increase in active users by late 2025. Keyword coverage expanded 260%, and the business regained its standing in local search, maps, and service-based queries.
This growth confirms that the combination of a properly structured site, SEO-driven content strategy, and a unified marketing funnel can completely revive digital performance — even from total decline.
Increase in Active Users
Growth in Ranking Keywords
Increase in
SERP
Features
Rebuilt and Optimized
Email Open & Click Rates
From SEO,
Reviews, and
Ads Integration
“
This growth confirms that the combination of a properly structured site, SEO-driven content strategy, and a unified marketing funnel can completely revive digital performance — even from total decline.
-Wendy Stanley
Ultra Consultants
| Metric | 2024 Start | Nov 2025 | Growth |
|---|---|---|---|
| Active Users | 0 | +159% ↑ | Recovered Visibility |
| Ranking Keywords | 60 | 216 | +260% Total Growth |
| Top 10 Positions | 1 | 22 | +2100% |
| Top 20 Positions | 5 | 28 | +460% |
| SERP Features | 1 | 26 | +2500% |
| Website Pages | 20 (planned) | 70 (launched) | +250% Expansion |
By early 2024, Speese Painting’s online visibility had effectively vanished. The prior website suffered from severe SEO decay — broken architecture, poor indexing, and minimal content authority.
Organic traffic was virtually nonexistent, and lead generation had slowed to a standstill. Without intervention, the business would have entered another peak season with hundreds of percent less traffic than the prior year.
The brand needed a complete rebuild — not just cosmetically, but structurally, to restore discoverability and re-establish its authority in local search.
Nation Media expanded the original 15–20 page plan into a 70-page optimized website, incorporating 40 legacy service and niche pages to preserve SEO equity.
Each page was rebuilt in WordPress with a unified design system, schema markup, and optimized load performance to ensure maximum visibility across all devices.
Comprehensive keyword research and metadata optimization were applied across every page.
Internal linking, structured content hierarchies, and rich snippets improved indexing and topical authority — enabling the site to rapidly climb from zero to 216 total keyword rankings.
The Google Business Profile was enhanced with optimized categories, descriptions, and consistent review acquisition systems.
The Google Reviews Initiative, launched between February–April 2025, generated consistent positive reviews that boosted the company’s credibility and local pack ranking performance.
Nation Media implemented a full email automation system with campaign sequencing, segmentation, and analytics tracking.
The campaigns launched June 21, 2025, achieving a 39% open rate and 21% click-through rate, reinforcing client retention and post-service engagement.
Google Ads campaigns were built, tested, and optimized to drive consistent inbound activity.
When paused in April 2025, lead volume immediately declined — clearly demonstrating the ads’ role as a crucial reinforcement layer in the overall conversion funnel.
The new website and digital strategy transformed Speese Painting’s online performance:
These results confirm that the rebuild and strategy not only reversed decline but established a scalable foundation for future marketing success.
SERVICES USED
By rebuilding the website architecture, restoring SEO performance, and creating a cohesive funnel between paid and organic channels, Speese Painting regained visibility and long-term digital strength.
The company now ranks prominently for service keywords, enjoys consistent inbound lead flow, and maintains a solid base for ongoing marketing scalability into 2026.
The engagement demonstrates how a failing online presence can be rebuilt into a growth engine when strategy, design, and analytics are properly aligned.
Increase in Active Users
Growth in Ranking Keywords
Increase in SERP Features
Rebuilt and Optimized
Email Open & Click Rates
From SEO, Reviews, and Ads Integration
