Taps Pest Services

Digital Marketing | SEO | Google Ads | Website Enhancements

Taps Pest Services partnered with Nation Media Design to build a performance-driven marketing infrastructure across SEO, paid ads, local search, and web design. Over the course of 2025, the company successfully transformed its digital visibility, captured high-intent local traffic, and converted that reach into verified leads. From a limited baseline, the brand now operates with a scalable digital foundation designed to support growth into 2026.

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” Paid campaigns reached higher efficiency, organic rankings climbed across Tampa Bay, and website sessions increased in both volume and quality — establishing a stronger digital foundation for continued growth in 2026.”

-Caleb Nation

Nation Media Design

The Challenge

Taps Pest Services entered 2025 with fragmented digital systems, inconsistent lead attribution, and limited local keyword visibility. Despite offering trusted service across the Riverview area, the brand lacked a modern online presence that could support scalable marketing across search, ads, and conversion.

Our Solution

1. SEO Optimization

We improved organic search rankings by targeting non-branded, high-intent queries like “pest control Riverview FL” and “exterminator near me.” Search Console clicks rose 72% from H1 to H2, with CTR improving and average position climbing into the top 10 by December.

2. Google Ads Management

From a standing start, Google Ads was launched and scaled to over 53,000 clicks with structured campaigns, accurate conversion tracking, and credible lead acquisition. CPA initially appeared high but reflected improved attribution clarity after correcting misfires from earlier in the year.

3. GMB & Local Search Optimization

Geo-specific queries became top performers after enhancing Google My Business visibility and aligning ad creative with local search terms. Queries like “pest control near me” and “riverview pest control” validated our local presence strategy.

4. Website Enhancements

We designed and launched a full-scale website (37+ pages) to elevate UX, authority, and CRO readiness. While engagement metrics showed gains in traffic, there is ongoing work to optimize usability and on-page conversion.

The Results

2025 marked a turning point in digital maturity for Taps Pest Services. Organic visibility surged, Google Ads delivered scalable and verified leads, and the website now supports both discovery and conversion at volume. Moving into 2026, the business has a reliable digital foundation and clear strategies in place to keep optimizing performance across all channels.

SERVICES USED

Comprehensive Site Audit
Site Architecture Analysis
Load Time Assessment
Mobile Responsiveness
SEO Elements Review
User Experience Assessment
Website Design Overhaul
Responsive Framework
Technical Optimization
CSS, JavaScript Minification
Image Compression
SEO Optimization
Meta Tag Updating
XML Sitemap Submission

SEO Resources

Revenue Generation

Why Local SEO?

Do Google Ads affect Google organic traffic?

Web Design Resources

Web Design For Conversions

Ecommerce Website Design

Web Design Trends

10 Reasons Your Website Is Not Successful

Growth Tools

Discover how we can help your business grow

"Nation Media shines in the digital arena, expertly guiding companies through the intricacies of SEO and online marketing. Their personalized approach ensures that every campaign hits the mark, leveraging their SEO savvy from keywords to analytics for standout web presence. They're not just about attracting customers—they're about building loyalty. With vigilant campaign monitoring and adaptable strategies, they consistently deliver peak ROI. Partner with Nation Media for insight-driven growth and a collaborative journey to digital success."

- Robert Draw
Owner

"Nothing but good things to say about Nation Media. They've been our go-to web agency for the last 2 years and counting. Every request is completed with a quick, concise turnaround and they really care about getting you what you need. Kaleb & Amber are the best!"

- Careesa Jones
Collect RX & Wakefield
Digital Marketing Manager

"We hired Nation Media - Digital Marketing, SEO & Design Agency to manage our Google Adwords, and our SEO for Google Page 1 ranking. Since we hired them to do Web Design and Development we have experienced some great results. Our ranking for most keywords is on page 1 and our PPC costs have decreased, and our conversion rates are better. I highly recommend this professional company, they are truly one of the best SEO Web Design company."

- Tina Smithson

"Nation Media - Digital Marketing,SEO & Design Agency team is a really nice Agency. They are extremely knowledgeable about SEO (search engine optimization). Very talented at advising how to maximize your potential on-line.I highly recommend them.I think this Agency is a natural teacher,completely trustworthy,and very easy to work with."

- Ronald Majeski

"Working with Kaleb has been a great experience. I came into this web re-design project with no experience and past frustrations. Kaleb took all my worries away. He used his expertise, creative mind and added an extra dose of patience in working with me. He produced a great product for our non-profit ministry. Great work! I'm very thankful for his giftings and skills."

- Wendy Cornelison