Ultra Consultants
Nation Media Design transformed Ultra Consultants’ digital presence. Post-launch, organic traffic delivered 6,346 sessions with a 54.77% engagement rate—8.03 points above direct—and average engagement time reached 45 seconds (+129% vs. 11s direct). Key events climbed to 1.58% (+224% vs. 0.14% direct). With 500 pages rebuilt in Elementor and results benchmarked against 35,389 direct sessions, the impact is clear.
6,346
Organic Sessions
54.77%
Engagement Rate
+45 Sec
Average Engagement Time
1.58%
Session Key Event Rate
500
Pages Updated to Elementor
35,389
Direct Traffic
Sessions
“
“Nation Media’s redesign delivered measurable UX gains—our organic audience is more engaged, spends more time, and converts at a far higher rate.”
-Wendy Stanley
Ultra Consultants
About Ultra Consultants
Ultra Consultants partners with manufacturers and distributors to drive end-to-end business transformation. From the initial discovery phase—where they uncover pain points and establish performance goals—to guiding clients through unbiased technology selection, they ensure every solution aligns with an organization’s unique requirements and future vision. Their implementation management expertise reduces risk and accelerates time-to-benefit, while their business value realization services sustain improvements long after launch. Ultra’s flexible, proven methodology—rooted in deep industry experience—empowers clients to optimize core processes, achieve operational excellence, and maximize ROI from their ERP investments.
The challenge
Prior to engaging Nation Media, Ultra Consultants’ website was built on a legacy CMS with fragmented page templates and outdated code, resulting in inconsistent layouts, slow load times, and frequent maintenance headaches. More critically, organic visitors rarely engaged beyond a single page: bounce rates hovered at unsustainably high levels, average session duration lingered in the low teens of seconds, and key conversion events—such as white-paper downloads or newsletter sign-ups—were effectively negligible.
Compounding these UX issues, the site experienced intermittent DDoS attacks that threatened uptime and undermined user trust. With over 500 pages to manage, Ultra needed a scalable solution to modernize their digital presence, improve discoverability, and transform casual browsers into qualified leads.
Solutions
1. Migration to Elementor for Unified Design & Scalability
Nation Media rebuilt all 500+ pages in Elementor, creating a consistent header, footer, and module library. This approach not only standardized the look and feel across service descriptions, case studies, and blog posts but also empowered Ultra’s marketing team to launch new content without developer intervention.
2. Performance Optimization & Cloudflare Hosting
We implemented Cloudflare’s global CDN and DDoS protection to eliminate downtime and accelerate asset delivery. Images were served in next-gen formats, CSS and JavaScript were minified, and critical rendering paths were optimized—reducing page-load times by up to 50% on mobile devices.
3. Content Structure & Accessibility Enhancements
Each page was audited for on-page SEO best practices: descriptive H1/H2 headings were crafted, long-tail keywords were woven in naturally, and meaningful alt attributes were added to every image. A dynamic table of contents widget improved navigation for long-form content, while schema markup enriched search result listings.
4. Analytics & Event Tracking Overhaul
We reconfigured Google Analytics 4 and implemented a granular event-tracking schema to capture form submissions, video plays, and PDF downloads as “key events.” This provided Ultra with clear visibility into which content formats and topics drove the most engagement and conversions.
The Outcome
Since the relaunch:
Organic Engagement Rate soared to 54.77%, outpacing direct traffic (51.25%) and reflecting an 8.03% lift over the previous baseline.
Average Engagement Time increased to 45 seconds—129% above the direct traffic average—demonstrating that visitors were exploring more pages and immersing themselves in content.
Session Key Event Rate jumped to 1.58% (up 223.96% vs. direct), indicating a dramatic uptick in meaningful user actions, such as white-paper downloads and contact-form submissions.
No DDoS Attacks have been recorded post-migration, thanks to Cloudflare’s robust protection layer.
These improvements confirm that the combination of a streamlined UX, faster page loads, and clear, accessible content has resonated deeply with organic audiences.
- 6,346 Organic Sessions
- 54.77% Engagement Rate (+8.03% vs. 51.25% direct traffic)
- 45 sec Average Engagement Time (+129.26% vs. 11 sec direct traffic)
- 1.58% Session Key Event Rate (+223.96% vs. 0.14% direct)
- 500 Pages Updated to Elementor
- 35,389 Direct Traffic Sessions
SERVICES USED
Business impact
By modernizing their web platform, Ultra Consultants has transformed how prospects discover and interact with their services. The surge in engagement and event completions has translated directly into a stronger pipeline of qualified leads, reducing the sales cycle and increasing conversion efficiency. Marketing and operations teams now spend less time on site maintenance and more time on strategy, thanks to Elementor’s flexible editing environment. With improved analytics insights, Ultra can continually refine topic selection and content formats to further boost engagement and ROI. Ultimately, the project has not only elevated brand perception but has laid a scalable digital foundation that will support ongoing growth and innovation.
6,346
Organic Sessions
54.77%
Increased Engagement Rate
(+8.03% vs. 51.25% direct traffic)
1.58%
Session Key Event Rate
(+223.96% vs. 0.14% direct)
+ 45 Sec
Average Engagement Time (+129.26% vs. 11 sec direct traffic)
500
Pages Updated to Elementor
35,389
Direct Traffic Sessions
Learn more about Nation Medias services
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